Oliv&sens and the 33 degrees agency
Oliv&sens is a great adventure whose positioning is based on authenticity, sharing and craftsmanship. It is also a story of collaboration and meaning, given by the 33 Degrees Agency to our brand by building our identity and brand image.
From this collaboration was born our brand image, intended to differentiate and convey our values. In this spirit, the Agence 33 teams were able to find a name evoking know-how, emotion, terroir, traceability, transparency and healthy products.
After several proposals, it was finally Oliv&sens that we appropriated. We were keen to include "olive", which is the basis of all our products, as well as "sens" in connotation with "essence", recalling our made in France and responsible commitments.
Our slogan "A concentrate of emotions" stems from this, built to convey the power and subtlety of our products, and calling for a journey to the heart of the Provençal lands.
We wanted to push olive oil to its peak, creating our brand around a powerful and differentiating concept.
The graphic designers of the 33 Degrés team created our logo on the same principle, a simple but recognizable element, allowing us to develop our image and highlight our products. The goal? Visually transcribe the inimitable flavors of our fruity and delicate olive oils.
As a young brand, it was essential for us to differentiate ourselves from the oils on the market. After several proposals and variations, our choice fell on green and gold colors reminiscent of the color of the olive, while marking its prestige. The drop symbol also uses the outlines of the letters "o" and "s". This graphic universe allows us to create a real identity for our brand and our packaging. The designers then designed our various labels and containers in accordance with the established charter, declining the colors according to the types of products. We thus offer you an identifiable range, and in accordance with our values.
To allow you to find all our products online, the web design and UX design experts have designed an elegant e-commerce site to offer you an optimal experience.
Our collaboration with 33 degrees has allowed us to give life and body to our project for your greatest pleasure!
